GOOGLE PANDA

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Google Panda is a change to Google’s search result ranking algorithm that change their aimed to lower the rank of “low-quality sites” or ” thin-sites”,in particular “content farms”, and return higher-quality sites near the top of the search results.For sites that have lower quality content, they would likely find themselves negatively impacted by Panda.And as a result, this causes higher quality content to surface higher in the search result, it simply mean that higher quality content is often rewarded with higher rankings, while low-quality content drops.

Google has now evolved Panda to be part of the core algorithm.Panda can target user-generated content, it tends to impact those sites that are producing very low-quality content-such as spammy guest posts or forums filled with spam.And do not remove our user-generated content, whether it is forums, blog comments or article contributions, simply because we heard it is “bad” or marketed as “Panda proof”.

Panda is updated from time-to-time, when it happens, sites previously hit may escape, if they have made the right changes.Panda may also catch sites that escaped before.A refresh also means “false positives” might get released.Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.

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