Google Penguin update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.Basically the goal of penguin is to reduce the trust that Google has in sites that have cheated by creating unnatural backlinks in order to gain an advantage in the Google results.

Generally the primary focus of Penguin is on unnatural links,there can be other factors that can affect a site in the eyes of Penguin.Penguin is a filter just like Panda.In order to recover from Penguin,we need to identify the unnatural links pointing to our site and either remove them,or if we can’t remove them we can ask Google to no longer count them by using the disavow tool.

It is very important to be noted that when sites”recover”from penguin,they often don’t skyrocket up to top rankings once again as those previously high rankings were probably based on the power of links that are now consider unnatural.



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